Your Video Expert Blog

Full Blown Analytics Comes to Your YouTube Channel

The pay for play video hosting services I (and many other colleagues) use like iPlayer HD and Vimeo PLUS have what is called 'analytics' - that keeps track and displays for you a variety of information as to how your video/s are being viewed by those who visit your channel or website.

Today, YouTube has announced a new level of Analytics - this is part of the growing number of tools that are free with a YouTube Channel.

 YouTube has had analytics for some time under the name 'Insight', but this new announcement (which YouTube Channel owners will see in their announts over the next few days, according to Google/YouTube) adds some new functions and abilities.

Here are the new options available:

    • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.

    • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.

    • Audience Builders: Discover which videos are driving the most views and subscriptions.

    • Audience Retention: See how far viewers are watching through your video in the new audience retention report.

For the full-blown details of the new YouTube Analytics - visit the YouTube page here: YouTube Analytics Home Page.

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Visit my website for a thorough tutorial on creating your own animated short video on your YouTube Channel using GoAnimate: Video Tutorial: Create Your Own Animated Shorts

Verifying Your YouTube Channel to Upload Longer Videos

One of the quick mentions I made in the webinar last week - Introduction to Video Sharing Websites - may be a little nugget for those who have not heard of this before. 

YouTube now allows longer videos to be uploaded and shared on your YouTube Channel. In fact, the 15-minute length that is the default
length for all new YouTube Channels, can be increased pretty easily.  Once your YouTube Channel has been 'verifyed' you can load videos up to 12 hours in length (but please, spare us from that long of a video!)

Anyone with a YouTube Channel, even a newer Channel, can 'upgrade' to allow longer videos as long as your YouTube account is in good standing and has no Content ID blocks on any content. Basically this means you are not or have not posted any content deemed inappropriate according to the 'Community Guidelines' and that you are in good standing relative to the YouTube copyright policies (you're not using commercial, popular music in your videos).  

If that fits you, then you simply need to verify your YouTube account using a mobile phone.Do this by clicking onto the 'Upload videos' page on your YouTube channel and click the link you should see below

You enter your telephone number when prompted and then type in a code provided to your mobile phone.  Done... it's really that simple, and then your Upload Page will have a prompt indicating you can now upload longer videos.

Intro to Video Sharing Websites Webinar Recording Available

The streaming video recording from the most recent Video Expert Webinar is in the archives!  This past Wednesday I presented a session Introduction to Video Sharing Websites'.  I provided suggestions why using a video sharing website can be valuable and then shared some of the fundamentals of export optimization - with info on recommended settings like bit-rate, codecs, etc.

I highlighted the video sharing websites that are my favorite providers - both free and paid services, and the strengths and weaknesses of each.  I presented details about how you can easily share an on-line video by obtaining the video's URL and also introduced the concept of embedding a video. 

And I closed out the session by showing both a Standard Definition (SD) and High Definition (HD) short video on each of these highlighted websites. 

The 79-minute streaming video is now available in the Video Expert Webinar Archives here, along with a 15-page PDF booklet that you can download and print. This booklet amplifies some of the content from the session, and provides website addresses for all that was presented.

If you're not yet a member at YourVideoExpert.net, you can choose from the Gold, Silver or even the free Trial Membership.  This is done via the pull-down link in the upper right corner of the Home page.

Vimeo offers new music service

Vimeo announced has announced a new service to enable video producers to find and legally license music for their video projects. Using the new Vimeo Music Library you can search for music that suits your next video project.
This new function is found under the Explore tab once you log into your Vimeo account labeled 'Music Store'.