I replied to a post on one of the List Serv's I belong to and thought the topic was certainly worthy of sharing here.
A video producer colleague had a client (a college) who had started using an internet hosting website to share their videos on-line. He was helping them to use VIMEO, hearing that many other video producers were using that service. Here is my reply in the topic:
I do use VIMEO but primarily just so I am aware of it's functions and operation. VIMEO free and VIMEO Plus are not for those who wish to use the service for a business or commercial enterprise - however they are allowing video producers to use the service to promote their business (not the business of their clients).
Any service - even VIMEO PRO - has a cap, and increased associated fees if you exceed their Storage (amount of data stored - size of video files, usually in GB) and their bandwidth (amount of data/video transferred to your viewers, usually in GB).
To get deeper into the question in your post -- which video hosting service your client uses depends, I believe, on what their primary goal/s are for hosting the video:
Do they wish to use the video/s to increase their marketing reach - improve their SEO (Search Engine Optimization)?
Do they wish to share the video/s to allow students to access academic content - as part of paid coursework ?
Do they want to make the video/s accessible for any community member / internet viewer?
Do they want/need the ability to utilize analytics to determine the viewer patterns relative to the video/s?
Do they need/want social sharing, commenting, etc. for the video/s?
And what is their budget for video hosting?
The answers to these questions will guide them to the best host (or as I usually recommend) a mix of host sites to best suit their needs.
On-line video is THE arena for many companies at this time, with great efforts geared to engaging their prospects and customers as well as increasing market awareness and market share.I use a variety of sites (and have used some just to get familiar with their operation) from YouTube, VIMEO, iPlayerHD, SproutVideo, SmugMug, Facebook, Exposure Room).
For those who are member-subscribers of my website (www.YourVideoExpert.net) you will find the 79-minute streaming video (webinar recording) along with a print-able 15-page PDF booklet in the Members archives.
Comments