It's no surprise if you have been anywhere during the holidays where folks were capturing stills or video - that smart phones are becoming the go-to device for many. This is particularly true for folks who are casually capturing special moments.
According to a report from the market research company The NPD Group’s new 'Imaging Confluence Study' the percentage of U.S. consumers taking photos and videos on their smartphones has grown, while the camera and traditional camcorders share has declined.
The percent of photos taken with a smartphone (Apple iPhone or any other smartphone) went from 17 last year to 27 this year while the share of photos taken on any camera dropped from 52 percent to 44 percent.
“There is no doubt that the smartphone is becoming ‘good enough’ much of the time; but thanks to mobile phones, more pictures are being taken than ever before,” said Liz Cutting, executive director and senior imaging analyst at NPD.
“Consumers who use their mobile phones to take pictures and video were more likely to do so instead of their camera when capturing spontaneous moments, but for important events, single purpose cameras or camcorders are still largely the device of choice.”
An interesting side note is that Detachable lens cameras (cameras like the HDSLR Canon, Nikon and Sony models) increased by 12 percent in the same period last year. These are the more sophisticated digital cameras with an average price of $863. You can read more on the NPD Report here