It's been said that the image delivers the information, the sound - the emotion.
And if you doubt that, watch a sequence from one of your favorite movies/films with the sound down. The sound has such a dominant impact on our feelings, our perception of a movie. And so for those of us who create our own videos it is very important to keep this in mind.
Something common among many beginning videographers is the lack of attention to the sound portion of their video production. We somehow get the idea that the picture is the most important part of the experience for the viewer.
Sometimes as humans, we don't realize how much we depend on our sense of hearing. Think for a moment about the fact that your sense of hearing is 'on duty' 24 hours a day, whereas our sense of sight is 'shut down' during your sleeping hours.
In addition to dialog or narration, music and sound effects tell the viewer what is happening. Good quality audio track can enhance and often 'make' a good video, whereas a poor quality sound track can detract from an otherwise good project.
The late Don Hewitt *(Producer of CBS' '60 Minutes) shared how it is your ear as much as your eye that keeps viewers in front of a television set. Hewitt stresses the importance of having good audio in his 'pieces' (story-segments)
So today I encourage you (and remind myself) to renew efforts to
provide our audience with quality, complimentary audio and your
results will be all the more pleasing, and the impact of your videos will be even more effective. Over the next few days I will share some suggestions to help you on this path.